{"product_id":"9780071703123","title":"Advertising Media Planning, Seventh Edition (7TH)","description":"\u003cp\u003eProvides insight into the construction of media plans that most effectively achieve marketing objectives. This seventh edition retains all the critical information you need to know about traditional media - including TV, radio, and print - while exploring the media forms, illustrated with major advertiser case histories.\u003c\/p\u003e","brand":"McGraw-Hill Professional","offers":[{"title":"Default Title","offer_id":52928554926389,"sku":"EB_BM0900_L11-06_DUBAI","price":406.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9780071703123-1.jpg?v=1789399515","url":"https:\/\/kinokuniya.ae\/ar\/products\/9780071703123","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}