{"product_id":"9780071833608","title":"BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers","description":"\u003cp\u003eExplains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal.\u003c\/p\u003e","brand":"McGraw-Hill Professional","offers":[{"title":"Default Title","offer_id":52928786923829,"sku":"EB_BM1000_L11-05_DUBAI","price":104.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9780071833608-1.jpg?v=1789399529","url":"https:\/\/kinokuniya.ae\/ar\/products\/9780071833608","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}