{"product_id":"9780190330026","title":"How Brands Grow 2 Revised Edition : Including Emerging Markets, Services, Durables, B2B and Luxury Brands (2ND)","description":"\u003cp\u003eHow Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.\u003c\/p\u003e","brand":"OUP Australia and New Zealand","offers":[{"title":"Default Title","offer_id":52904457306421,"sku":"EB_BM0900_H05-03_AD","price":174.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9780190330026-1.jpg?v=1789399917","url":"https:\/\/kinokuniya.ae\/ar\/products\/9780190330026","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}