{"product_id":"9780231158381","title":"Designing for Growth : A Design Thinking Tool Kit for Managers","description":"\u003cp\u003eJeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: \"design thinking,\" or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.\u003c\/p\u003e","brand":"Columbia University Press","offers":[{"title":"Default Title","offer_id":52928591462709,"sku":"EB_BM0600_L11-03_DUBAI","price":135.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9780231158381-1.jpg?v=1789400155","url":"https:\/\/kinokuniya.ae\/ar\/products\/9780231158381","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}