{"product_id":"9780273746584","title":"Brilliant PR : Create a PR sensation, whatever your budget, whatever your business (Brilliant Business)","description":"\u003cp\u003eWritten by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business.\u003c\/p\u003e\n\n\u003cp\u003e  \u003c\/p\u003e\n\n\u003cp\u003e Coveringevery aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you'll find out how to make a winning impact. \u003c\/p\u003e\n\n\u003cp\u003e  Brilliant Outcomes : \u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eLearn how to present yourself or your business to the public\u003c\/p\u003e\n\n\u003cp\u003e \n\u003cbr\u003eUnderstand the elements of a PR campaign and how to pitch to the media \u003c\/p\u003e\n\n\u003cp\u003eFind out how to manage a crisis \u003c\/p\u003e\n\n\u003cp\u003eDiscover the power of social networking and how to get noticed online\u003c\/p\u003e","brand":"Pearson Business","offers":[{"title":"Default Title","offer_id":52928588054837,"sku":"EB_BM1000_L11-05_DUBAI","price":69.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9780273746584-1_1c3899c1-0dad-4b65-991b-aa6c778c81b5.jpg?v=1789787577","url":"https:\/\/kinokuniya.ae\/ar\/products\/9780273746584","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}