{"product_id":"9780367250195","title":"Brand Positioning : Connecting Marketing Strategy and Communications","description":"\u003cp\u003eBrand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. The book works step-by-step through the creation of an effective marketing strategy.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52929645052213,"sku":"EB_BM1000_L11-06_DUBAI","price":228.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9780367250195-1.jpg?v=1789400939","url":"https:\/\/kinokuniya.ae\/ar\/products\/9780367250195","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}