{"product_id":"9780367693145","title":"Creating Brand Cool : Brand Distinction in the Online Marketplace","description":"\u003cp\u003eIn this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful e-commerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52929949040949,"sku":"EB_BM0900_L11-06_DUBAI","price":180.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9780367693145-1.jpg?v=1789400960","url":"https:\/\/kinokuniya.ae\/ar\/products\/9780367693145","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}