{"product_id":"9780415740883","title":"Business-to-Business : A Global Network Perspective","description":"\u003cp\u003eContemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective. \u003c\/p\u003e\n\n\u003cp\u003eThe authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illustrating each chapter include: Apple, Panasonic, Johnson \u0026amp; Johnson, Epson and Samsung.\u003c\/p\u003e\n\n\u003cp\u003eIn providing a single and explicit established academic framework for understanding business networks in a global setting, this book is vital reading for students and researchers involved with international management, international marketing and strategic management.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52928816251189,"sku":"EB_BM1000_L11-06_DUBAI","price":342.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9780415740883-1.jpg?v=1789401075","url":"https:\/\/kinokuniya.ae\/ar\/products\/9780415740883","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}