{"product_id":"9780470117705","title":"New Product Development for Dummies (For Dummies (Business \u0026 Personal Finance))","description":"\u003cp\u003eThe global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.\u003c\/p\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":52903168475445,"sku":"EB_BM0600_H05-05_AD","price":99.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9780470117705-1.jpg?v=1789401147","url":"https:\/\/kinokuniya.ae\/ar\/products\/9780470117705","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}