{"product_id":"9780470223390","title":"Differentiate or Die : Survival in Our Era of Killer Competition (2ND)","description":"\u003cp\u003eAnnouncing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":52928472252725,"sku":"EB_BM1000_L12-02_DUBAI","price":131.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9780470223390-1.jpg?v=1789401150","url":"https:\/\/kinokuniya.ae\/ar\/products\/9780470223390","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}