{"product_id":"9780471718543","title":"How to Sell to an Idiot : 12 Steps to Selling Anything to Anyone","description":"\u003cp\u003eHOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":52928415858997,"sku":"EB_BM1000_L11-04_DUBAI","price":81.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9780471718543-1.jpg?v=1789401175","url":"https:\/\/kinokuniya.ae\/ar\/products\/9780471718543","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}