{"product_id":"9780691178707","title":"Not Born Yesterday : The Science of Who We Trust and What We Believe","description":"\u003cp\u003eWhy people are not as gullible as we think Not Born Yesterday explains how we decide who we can trust and what we should believe-and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion-whether by religious leaders, politicians, or ad\u003c\/p\u003e","brand":"Princeton University Press","offers":[{"title":"Default Title","offer_id":52929626210613,"sku":"EB_PS0700_J21-23_DUBAI","price":135.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9780691178707-1.jpg?v=1789401791","url":"https:\/\/kinokuniya.ae\/ar\/products\/9780691178707","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}