{"product_id":"9781032222325","title":"Differentiation Strategy : Winning Customers by Being Different","description":"\u003cp\u003eThis comprehensive and richly illustrated book, filled with frameworks, tools, and templates, explains how to create a differentiation strategy—a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52930268791093,"sku":"EB_BM1000_L15-01_DUBAI","price":204.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781032222325-1.jpg?v=1789402892","url":"https:\/\/kinokuniya.ae\/ar\/products\/9781032222325","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}