{"product_id":"9781032562223","title":"Influencer Marketing : Building Brand Communities and Engagement (2ND)","description":"\u003cp\u003eInfluencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52931300589877,"sku":"EB_BM1000_L12-01_DUBAI","price":240.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781032562223-1.jpg?v=1789402944","url":"https:\/\/kinokuniya.ae\/ar\/products\/9781032562223","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}