{"product_id":"9781118336038","title":"Brand Advocates : Turning Enthusiastic Customers into a Powerful Marketing Force","description":"\u003cp\u003eCompanies aren't trusted, brands aren't trusted, and nor are your executives. People trust each other, and now they have the tools to communicate with each other using social technologies and mobile, with or without brands involved. This book shows you how to turn your enthusiastic customers into a powerful Brand Army.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":52928647823669,"sku":"EB_BM0800_L11-06_DUBAI","price":113.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781118336038-1.jpg?v=1789403206","url":"https:\/\/kinokuniya.ae\/ar\/products\/9781118336038","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}