{"product_id":"9781118965832","title":"Big Data : Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance","description":"\u003cp\u003eConvert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":52928805962037,"sku":"EB_BM0600_L13-06_DUBAI","price":117.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781118965832-1.jpg?v=1789403231","url":"https:\/\/kinokuniya.ae\/ar\/products\/9781118965832","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}