{"product_id":"9781119931249","title":"Innovation Project Management : Methods, Case Studies, and Tools for Managing Innovation Projects (2ND)","description":"\u003cp\u003eINNOVATION PROJECT MANAGEMENT ACTIONABLE TOOLS, PROCESSES, AND METRICS FOR SUCCESSFULLY MANAGING INNOVATION PROJECTS, WITH EXCLUSIVE INSIGHTS FROM WORLD-CLASS ORGANIZATIONS AROUND THE WORLD \u003c\/p\u003e\n\n\u003cp\u003eThe newly revised Second Edition of Innovation Project Management offers students and practicing professionals the tools, processes, and metrics needed to successfully manage innovation projects, providing value-based innovation project management metrics as well as guidance for how to establish a metrics management program. \u003c\/p\u003e\n\n\u003cp\u003eThe highly qualified author analyzes innovation from all sides; through this approach, Innovation Project Management breaks down traditional project management methods and explains why and how innovation projects should be managed differently. \u003c\/p\u003e\n\n\u003cp\u003eThe Second Edition includes exclusive insights from world-class organizations such as IBM, Hitachi, Repsol, Philips, Deloitte, IdeaScale, KAUST, and more. It includes six all new case studies, featuring a dive into brand management innovation from Lego. Each case study contains questions for discussion, and instructors have access to an Instructor's Manual via the book's companion website. \u003c\/p\u003e\n\n\u003cp\u003eSpecific ideas discussed in Innovation Project Management include: \u003c\/p\u003e\n\n\u003cp\u003eContinuous versus discontinuous innovation, incremental versus radical innovation, understanding innovation differences, and incremental innovation versus new product development\n\u003cbr\u003eIdentifying core competencies using SWOT analysis and nondisclosure agreements, secrecy agreements, and confidentiality agreements\n\u003cbr\u003eImplications and issues for project managers and innovation personnel, active listening, pitching the innovation, and cognitive biases\n\u003cbr\u003eMeasuring intangible assets, customer\/stakeholder impact on value metrics, customer value management programs, and the relationship between project management and value\u003c\/p\u003e\n\n\u003cp\u003e With its highly detailed and comprehensive coverage of the field, and with case studies from leading companies to show how concepts are applied in real-world situations, Innovation Project Management is a must-have title for practicing project managers, as well as students in project management, innovation, and entrepreneurship programs.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":52930482962741,"sku":"EB_BM0600_L12-05_DUBAI","price":446.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781119931249-1.jpg?v=1789403367","url":"https:\/\/kinokuniya.ae\/ar\/products\/9781119931249","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}