{"product_id":"9781137359162","title":"Asian Brand Strategy : Building and Sustaining Strong Global Brands in Asia (2 REV UPD)","description":"\u003cp\u003eThis second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.\u003c\/p\u003e","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":52928897843509,"sku":"EB_BM1000_L11-06_DUBAI","price":355.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781137359162-1.jpg?v=1789403372","url":"https:\/\/kinokuniya.ae\/ar\/products\/9781137359162","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}