{"product_id":"9781292262987","title":"Agile Strategy : How to create a strategy ready for anything","description":"\u003cp\u003eAgile Strategy is a practical guide for managers responsible for setting the strategic direction of their organisations in increasingly dynamic markets. Through its frameworks, tools and real-world examples, it explains how to transform business performance through greater organisational agility. \u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eLEADERSHIP AND MANAGEMENT\n\u003cbr\u003eSTRATEGY\n\u003cbr\u003eBUSINESS TRANSFORMATION\u003c\/p\u003e\n\n\u003cp\u003e Why do we need a new book on strategy?\n\u003cbr\u003eThe pace of change is increasing, and strategic management is not keeping up. More than one in four (28%) strategic initiatives fail to meet their original goals and business intent[1], with insufficient agility identified as one of the top three barriers to successful strategy implementation[2].\n\u003cbr\u003eThe square peg of traditional strategy — vision, mission and blue-sky exercises; the separation of strategy from \"implementation\" — no longer fits the round hole of increasingly dynamic markets. It is time for a new approach.\n\u003cbr\u003eHow is Agile Strategy different?\n\u003cbr\u003eAgile Strategy distinguishes itself from other strategy and agile books currently available in that it is:\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eDesigned for large organisations: Much of the writing on agile techniques addresses start-ups or small and medium-sized enterprises (SMEs), which operate under very different constraints and freedoms. Agile Strategy is written for large organisations who want to be more agile.\u003c\/p\u003e\n\n\u003cp\u003eCommercially-led: The approach is not a lightly airbrushed business rewrite of agile software development practices, but rather a fundamental rethinking of commercial and operational business practices.\u003c\/p\u003e\n\n\u003cp\u003ePractical: It is anchored in innovative and robust concepts but designed as a practical \"how-to\" guide: a book for practitioners, written by a practitioner.\u003c\/p\u003e\n\n\u003cp\u003eResults-focused: Whilst addressing a broad range of organisational topics, the book is grounded in the definition and delivery of measurable business benefits.\u003c\/p\u003e\n\n\u003cp\u003e Why should I read it?\n\u003cbr\u003eAgile Strategy offers four key benefits to its readers: \u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eA clear framework (\"RADAR\")\n\u003cbr\u003eA single, easy-to-grasp guiding principle: The Horizon\n\u003cbr\u003eMeasurable benefits\n\u003cbr\u003eA practical approach\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003e I hope you not only enjoy reading about this innovative new approach, but also go on to realise the full potential of your organisation by implementing it. Good luck!\n\u003cbr\u003eRalph Fernando\n\u003cbr\u003e[1] Project Management Institute (2017) Pulse of the Profession\n\u003cbr\u003e[2] The Economist Intelligence Unit (2017) Closing the Gap: Designing and Delivering a Strategy that Works\"\u003c\/p\u003e","brand":"FT Publishing International","offers":[{"title":"Default Title","offer_id":52903959101749,"sku":"EB_BM0600_H05-07_AD","price":120.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781292262987-1.jpg?v=1789403555","url":"https:\/\/kinokuniya.ae\/ar\/products\/9781292262987","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}