{"product_id":"9781292725017","title":"Marketing Strategy and Competitive Positioning (8TH)","description":"\u003cp\u003eMarketing Strategy and Competitive Positioning, 8th edition offers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment.\u003c\/p\u003e","brand":"Pearson Education Limited","offers":[{"title":"Default Title","offer_id":52905178530101,"sku":"EB_BM0600_H05-02_AD","price":420.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781292725017-1.jpg?v=1789403576","url":"https:\/\/kinokuniya.ae\/ar\/products\/9781292725017","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}