{"product_id":"9781394223350","title":"Disciplined Entrepreneurship Startup Tactics : 15 Tactics to Turn Your Business Plan into a Business","description":"\u003cp\u003eA hands-on, practical roadmap to get from great idea to successful company In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth. This is not a theoretical book. You’ll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products—that keep your firm growing. These tactics maximize your impact with limited resources. You’ll also discover: Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutionsTactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional productMethods for equity distribution that minimize conflict and maximize investor return An invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":52905111224629,"sku":"EB_BM1200_L04-06_DUBAI","price":167.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781394223350-1.jpg?v=1789403930","url":"https:\/\/kinokuniya.ae\/ar\/products\/9781394223350","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}