{"product_id":"9781473919525","title":"Brands and Branding","description":"\u003cp\u003eA fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.\u003c\/p\u003e","brand":"Sage","offers":[{"title":"Default Title","offer_id":52929042415925,"sku":"EB_BM0900_L11-06_DUBAI","price":192.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781473919525-1.jpg?v=1789405435","url":"https:\/\/kinokuniya.ae\/ar\/products\/9781473919525","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}