{"product_id":"9781529616972","title":"Brand Management : Co-creating Meaningful Brands (3RD)","description":"\u003cp\u003eThis popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.\u003c\/p\u003e","brand":"SAGE Publications Ltd","offers":[{"title":"Default Title","offer_id":52930895937845,"sku":"EB_BM0900_L11-06_DUBAI","price":282.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781529616972-1.jpg?v=1789406263","url":"https:\/\/kinokuniya.ae\/ar\/products\/9781529616972","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}