{"product_id":"9781599186665","title":"The Naming Book : 5 Steps to Creating Brand and Product Names that Sell","description":"\u003cp\u003eA name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything.\u003c\/p\u003e","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":52929694400821,"sku":"EB_BM1000_L11-06_DUBAI","price":90.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781599186665-1.jpg?v=1789406596","url":"https:\/\/kinokuniya.ae\/ar\/products\/9781599186665","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}