{"product_id":"9781637745038","title":"The Brand Benefits Playbook : Why Customers Aren't Buying What You're Selling - and What to Do about It","description":"\u003cp\u003eToday's customers want brands, not products. In The Brand Benefits Playbook, two of the world's leading experts on branding provide a strategic perspective on brand benefit positioning and execution - and explain how focusing on brand benefits can transform organizations and help them win in the marketplace.\u003c\/p\u003e","brand":"Matt Holt Books","offers":[{"title":"Default Title","offer_id":52905116107061,"sku":"EB_BM1000_H05-03_AD","price":135.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781637745038-1.jpg?v=1789406930","url":"https:\/\/kinokuniya.ae\/ar\/products\/9781637745038","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}