{"product_id":"9781917391283","title":"The Brand New Future : How brands can save the world","description":"\u003cp\u003eToday's consumers are increasingly looking for brands that resonate with their personal values and do something good for the world. Demand for sustainability has reached an all-time high, where brands are expected to play an important role in shaping a more sustainable future. Consumers are aware of the environmental and social impacts of their purchases, which has resulted in demand for transparency from brands and companies demonstrating a commitment to ethical practices.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eThis book, by a leading brand strategist and practitioner, calls out to those companies and brands that want to work towards a more sustainable and equitable future. Besides showing how brands work, it provides a practical roadmap for the creation of successful brands that contribute towards a more just and regenerative world. The world is changing and people are seeking brands that have a higher purpose and that are actively working to make a difference in society.\u003c\/p\u003e","brand":"LID Publishing","offers":[{"title":"Default Title","offer_id":53345785413941,"sku":"EB_BM0400_00000_DUBAI","price":81.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781917391283-1.jpg?v=1789409518","url":"https:\/\/kinokuniya.ae\/ar\/products\/9781917391283","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}