{"product_id":"9798892790697","title":"The Book of Eastbay : Two Friends and the Catalog That Changed the Sneaker Business Forever","description":"\u003cp\u003eThis is a startup story unlike most you've read, but as instructive and inspiring as any of the rest. It's the story of two entrepreneurs with $4,000 worth of track shoes stuffed into an AMC Gremlin who eventually launched a mail-order catalogue, Eastbay, that became a bible and a cultural icon to Gen X and Millennial kids.\u003c\/p\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":52906149019957,"sku":"EB_BM0600_L04-02_DUBAI","price":144.0,"currency_code":"AED","in_stock":true}],"url":"https:\/\/kinokuniya.ae\/ar\/products\/9798892790697","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}