{"product_id":"9780071373586","title":"Positioning: the Battle for Your Mind (2ND)","description":"\u003cp\u003eHelps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a \"position\" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.\u003c\/p\u003e","brand":"McGraw-Hill Professional","offers":[{"title":"Default Title","offer_id":52903080526133,"sku":"EB_BM1000_L12-02_DUBAI","price":92.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9780071373586-1_e4687050-f119-4ab6-a3a0-c2fcc377fc2c.jpg?v=1790997175","url":"https:\/\/kinokuniya.ae\/ja\/products\/9780071373586","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}