{"product_id":"9780071775281","title":"Brand Turnaround : How Brands Gone Bad Returned to Glory . . . and the 7 Game Changers That Made the Difference","description":"\u003cp\u003eHow did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? Brand Turnaround reveals the answers--and provides valuable lessons for anyone tasked with reviving a brand\u003c\/p\u003e","brand":"McGraw-Hill","offers":[{"title":"Default Title","offer_id":52928610566453,"sku":"EB_BM1000_L11-06_DUBAI","price":149.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9780071775281-1.jpg?v=1789399521","url":"https:\/\/kinokuniya.ae\/ja\/products\/9780071775281","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}