{"product_id":"9780321348104","title":"Brand Gap, the : Revised Edition (2ND)","description":"\u003cp\u003ePresents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a \"charismatic brand\". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.\u003c\/p\u003e","brand":"New Riders Publishing","offers":[{"title":"Default Title","offer_id":52928409534773,"sku":"EB_BM0900_J15-04_AD","price":184.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9780321348104-1_9430bd9e-740f-4be5-a42d-65cba50e4a4c.jpg?v=1790910777","url":"https:\/\/kinokuniya.ae\/ja\/products\/9780321348104","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}