{"product_id":"9780470319925","title":"Marketing Communications : A Brand Narrative Approach","description":"\u003cp\u003eMarketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":52903238074677,"sku":"EB_BM1000_H05-02_AD","price":352.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9780470319925-1.jpg?v=1789401152","url":"https:\/\/kinokuniya.ae\/ja\/products\/9780470319925","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}