{"product_id":"9780753554395","title":"Power Play : Elon Musk, Tesla, and the Bet of the Century","description":"\u003cp\u003e*A Wall Street Journal Business Bestseller*\n\u003cbr\u003e'A deeply reported and business-savvy chronicle of Tesla's wild ride' --Walter Isaacson\n\u003cbr\u003e'A masterclass in narrative journalism' --Bradley Hope\n\u003cbr\u003e'Exemplary' --The Times\n\u003cbr\u003e'An exceptional work' --Washington Post \u003c\/p\u003e\n\n\u003cp\u003eInside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the world's greatest car and the race to drive the future.\u003c\/p\u003e\n\n\u003cp\u003eElon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary and to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets and his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.\u003c\/p\u003e\n\n\u003cp\u003eWhen Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential and they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition.\u003c\/p\u003e\n\n\u003cp\u003eTesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics repeatedly taking the company he had funded himself to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three?\u003c\/p\u003e\n\n\u003cp\u003eWall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds... and changed the future.\u003c\/p\u003e","brand":"W H Allen","offers":[{"title":"Default Title","offer_id":52930294087989,"sku":"EB_BM0500_L04-03_DUBAI","price":66.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9780753554395-1.jpg?v=1789402188","url":"https:\/\/kinokuniya.ae\/ja\/products\/9780753554395","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}