{"product_id":"9781003863137","title":"Business to Business Marketing Management : A Global Perspective (5TH)","description":"\u003cp\u003eLeveraging its distinctive global perspective on the B2B marketing environment, the 5th edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today. Comprehensive and readable, it is ideal for advanced undergraduate and postgraduate students.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52931621847349,"sku":"EB_BM1000_L11-06_DUBAI","price":378.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781003863137-1.jpg?v=1789402855","url":"https:\/\/kinokuniya.ae\/ja\/products\/9781003863137","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}