{"product_id":"9781032596136","title":"The Psychology of Advertising (4TH)","description":"\u003cp\u003eThe book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52931300524341,"sku":"EB_BM0900_L11-05_DUBAI","price":300.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781032596136-1.jpg?v=1789402936","url":"https:\/\/kinokuniya.ae\/ja\/products\/9781032596136","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}