{"product_id":"9781108742900","title":"Rethinking Creativity : Inside-the-Box Thinking as the Basis for Innovation","description":"\u003cp\u003eAcademics, students, and researchers in creativity will discover a new perspective on the subject: creative innovation depends on inside-of-the-box thinking. That's right! Not outside the box... This book presents creativity as a concept that builds on what we know and how we use old ideas to produce new ones.\u003c\/p\u003e","brand":"Cambridge University Press","offers":[{"title":"Default Title","offer_id":52929779564853,"sku":"EB_BM0400_L13-08_DUBAI","price":180.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781108742900-1.jpg?v=1789403178","url":"https:\/\/kinokuniya.ae\/ja\/products\/9781108742900","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}