{"product_id":"9781118611142","title":"The Myths of Creativity : The Truth about How Innovative Companies and People Generate Great Ideas","description":"\u003cp\u003eHow to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few.\u003c\/p\u003e","brand":"Jossey-Bass Inc Pub","offers":[{"title":"Default Title","offer_id":52928721748277,"sku":"EB_BM1400_L13-08_DUBAI","price":117.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781118611142-1.jpg?v=1789403217","url":"https:\/\/kinokuniya.ae\/ja\/products\/9781118611142","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}