{"product_id":"9781292202044","title":"Power of Purpose, the : Inspire teams, engage customers, transform business","description":"\u003cp\u003e****The Power of Purpose has been officially shortlisted in the 'Thought Leader' category for The Business Book Awards 2018, as announced on 17th January 2018.****\u003c\/p\u003e\n\n\u003cp\u003e In a world where volatility is the new norm and change is a constant, the individuals and organisations that are flourishing are those with a clear sense of purpose based on authentic ethical values.\u003c\/p\u003e\n\n\u003cp\u003e Purpose is the secret ingredient - with purpose you have the key to exceptional performance, greater wellbeing and clarity in a VUCA world. But how do you find such purpose and ensure it propels your business forward?\u003c\/p\u003e\n\n\u003cp\u003e The Power of Purpose shares a simple 6-step framework you too can identify, clarify and shape your business purpose. You'll gain a competitive advantage and boost your bottom line, but the benefits are not just commercial - you'll also inspire a new generation of employees, foster innovation, simplify decisions and build customer and brand loyalty.\u003c\/p\u003e\n\n\u003cp\u003e Based on qualitative interviews with well-established and emerging leaders on how they bring ethical purpose in business to life, as well as sharing the results from a questionnaire with purpose-led businesses you'll find a step-by-step approach for applying purpose to simplify complexity, harness a purpose-powered workforce and create customer loyalty.\u003c\/p\u003e\n\n\u003cp\u003e How can purpose provide clarity? How can it accelerate success? How can it build a long term sustainable business?\u003c\/p\u003e\n\n\u003cp\u003e The Power of Purpose is your secret ingredient.\u003c\/p\u003e\n\n\u003cp\u003e \"If you are building a business without purpose, not only are you ‭missing the point, but you are most likely missing out on the ‭journey, the excitement - and the profit - too.\" ‭Sir Richard Branson, Virgin Group \"Purpose is a key enabler in the delivery of sustainable long-term value for all stakeholders. John and Andrew's book shows how to find, spread and follow such purpose within organisations and is a meaningful contribution to this debate.\" Paul Polman, Chief Executive, Unilever ‭\"This is a must-read for today's business leader, whether you're ‭setting up a new venture or leading a blue-chip giant.\" ‭Sophie Cornish MBE, co-founder, Notonthehighstreet.com\u003c\/p\u003e","brand":"Pearson Business","offers":[{"title":"Default Title","offer_id":52929144455477,"sku":"EB_BM1000_L12-02_DUBAI","price":90.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781292202044-1.jpg?v=1789403549","url":"https:\/\/kinokuniya.ae\/ja\/products\/9781292202044","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}