{"product_id":"9781538176382","title":"Brand Storytelling : Integrated Marketing Communications for the Digital Media Landscape","description":"\u003cp\u003eThis innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.\u003c\/p\u003e","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Default Title","offer_id":52930533327157,"sku":"EB_BM1000_L12-01_DUBAI","price":150.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781538176382-1.jpg?v=1789406373","url":"https:\/\/kinokuniya.ae\/ja\/products\/9781538176382","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}