{"product_id":"9781948836142","title":"The Ultimate Competitive Advantage : Why Your People Make All the Difference and the 6 Practices You Need to Engage Them","description":"\u003cp\u003e\"People are our most important asset.\" Every company pays lip service to this platitude, but how many companies really embrace it? \u003c\/p\u003e\n\n\u003cp\u003ePeople are what sustain—or ruin—your brand. If your people are not excited about the company, indifferent, or even alienated from it, your competitive advantage will disappear.\u003c\/p\u003e\n\n\u003cp\u003eIn The Ultimate Competitive Advantage, FranklinCovey experts Shawn D. Moon and Sue Dathe-Douglass lay out the steps leaders can take to tap into their companies' most valuable and unique resource: people.\u003c\/p\u003e\n\n\u003cp\u003eWhen you promote a company of proactive and engaged employees who create a winning culture, sustain it, leverage it, and make it work no matter what comes your way, your business rises above the rest. From the company that brought you The 7 Habits of Highly Effective People, The Ultimate Competitive Advantage offers six highly effective practices that will propel your company to success by unleashing the potential of your people.\u003c\/p\u003e\n\n\u003cp\u003eEach practice in The Ultimate Competitive Advantage is based on fundamental principles that hold true across all industries, from the necessity of being proactive to the importance of building win-win relationships. Implementing these practices is the key to making a distinctive difference in the marketplace.\u003c\/p\u003e\n\n\u003cp\u003eThe Ultimate Competitive Advantage will enable your company to achieve remarkable results and become an industry standout by leveraging your most important asset: your people.\u003c\/p\u003e","brand":"BenBella Books","offers":[{"title":"Default Title","offer_id":52929451229493,"sku":"EB_BM0600_L10-04_DUBAI","price":81.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781948836142-1.jpg?v=1789409625","url":"https:\/\/kinokuniya.ae\/ja\/products\/9781948836142","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}