{"product_id":"9780071418713","title":"Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale","description":"\u003cp\u003eGives you winning B2B sales strategies and techniques. Combining a commonsense approach with the best kept secrets of the world's most successful sales people, this book presents a six-step process for winning sales opportunities and shows you how to: qualify the prospect for forecasting accuracy, and communicate your strategy to your team.\u003c\/p\u003e","brand":"McGraw-Hill Professional","offers":[{"title":"Default Title","offer_id":52928371949877,"sku":"EB_BM1000_L11-05_DUBAI","price":95.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9780071418713-1.jpg?v=1789399508","url":"https:\/\/kinokuniya.ae\/products\/9780071418713","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}