{"product_id":"9780241420171","title":"The Fail-Safe Startup : Your Roadmap for Entrepreneurial Success","description":"\u003cp\u003e'Creating something from nothing is a daring act. Tom's wisdom and encouragement will give any reader the confidence to take the leap.' Eric Ries, bestselling author of The Lean Startup \n\u003cbr\u003e________________­­­­­­­­­­­­­­­­­­­­­­­\u003c\/p\u003e\n\n\u003cp\u003e90% of start-ups fail. But why? And is there a way to avoid the common pitfalls when you start your own business?\u003c\/p\u003e\n\n\u003cp\u003eOver the past 23 years at Harvard Business School Tom Eisenmann has helped launch thousands of startups. An astonishing 13 of these have reached unicorn status. For a decade he has explored the question of why startups fail and in The Fail-Safe Startup explains how you can succeed against the odds.\u003c\/p\u003e\n\n\u003cp\u003eEisenmann's fascinating, often counter-intuitive, advice will help you avoid common mistakes including:\u003c\/p\u003e\n\n\u003cp\u003e* Launching too early\n\u003cbr\u003e* Aiming too high, too soon\n\u003cbr\u003e* And letting early success lead to misplaced confidence \u003c\/p\u003e\n\n\u003cp\u003eDrawing on case studies from startups of all shapes and sizes from around the world The Fail-Safe Startup will show you how to analyse the failure of others to ensure your success.\u003c\/p\u003e\n\n\u003cp\u003e________________\u003c\/p\u003e\n\n\u003cp\u003e 'A must read for any entrepreneur, investor, or startup team member.' Michelle Zatlyn, CEO, Cloudfare\u003c\/p\u003e\n\n\u003cp\u003e 'Eisenmann has truly helped illuminate a path to success by shining a spotlight on common startup failure patterns. His insights are invaluable, whether you're just getting started, or you're eyeing your endgame.' Jenn Hyman, CEO, Rent the Runway\u003c\/p\u003e","brand":"Penguin Business","offers":[{"title":"Default Title","offer_id":52904335278389,"sku":"EB_BM1200_L04-06_DUBAI","price":93.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9780241420171-1.jpg?v=1789400260","url":"https:\/\/kinokuniya.ae\/products\/9780241420171","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}