{"product_id":"9780349123004","title":"Niche : The missing middle and why business needs to specialise to survive","description":"\u003cp\u003eNiche is an eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's The Long Tail\u003c\/p\u003e","brand":"Abacus","offers":[{"title":"Default Title","offer_id":52928646578485,"sku":"EB_BM0500_L04-01_DUBAI","price":66.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9780349123004-1.jpg?v=1789400848","url":"https:\/\/kinokuniya.ae\/products\/9780349123004","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}