{"product_id":"9781032486024","title":"Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment","description":"\u003cp\u003eIntegrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52930764341557,"sku":"EB_BM1000_L12-01_DUBAI","price":240.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781032486024-1.jpg?v=1789402923","url":"https:\/\/kinokuniya.ae\/products\/9781032486024","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}