{"product_id":"9781118611258","title":"What Great Brands Do : The Seven Brand-Building Principles That Separate the Best from the Rest","description":"\u003cp\u003eDiscover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.\u003c\/p\u003e","brand":"Jossey-Bass Inc Pub","offers":[{"title":"Default Title","offer_id":52970351198517,"sku":"EB_BM0900_L11-06_DUBAI","price":135.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781118611258-1.jpg?v=1789403218","url":"https:\/\/kinokuniya.ae\/products\/9781118611258","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}