{"product_id":"9781119758679","title":"Digital Business Transformation : How Established Companies Sustain Competitive Advantage from Now to Next","description":"\u003cp\u003eFuel your business' transition into the digital age with this insightful and comprehensive resource\u003c\/p\u003e\n\n\u003cp\u003e Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential.\u003c\/p\u003e\n\n\u003cp\u003e Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of:\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eHow to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges\n\u003cbr\u003eHow to deconstruct decision-making throughout all levels of your organization\n\u003cbr\u003eHow to combine strategy, product, experience, engineering, and data to produce digital results\u003c\/p\u003e\n\n\u003cp\u003e Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":52904316862773,"sku":"EB_BM0600_H05-08_AD","price":131.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781119758679-1.jpg?v=1789403315","url":"https:\/\/kinokuniya.ae\/products\/9781119758679","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}