{"product_id":"9781138181656","title":"Marketing and Supply Chain Management : A Systemic Approach","description":"\u003cp\u003e\u003ci\u003eMarketing and Supply Chain Management\u003c\/i\u003e is among the first to synergise marketing and SCM. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organisation. \u003c\/p\u003e\u003cp\u003eThis bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement that want to understand the machinations of business at a macro level. \u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52929176535349,"sku":"EB_BM0600_L15-04_DUBAI","price":234.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781138181656-1.jpg?v=1789403379","url":"https:\/\/kinokuniya.ae\/products\/9781138181656","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}