{"product_id":"9781138190429","title":"Branded Content : The Fateful Merging of Media and Marketing","description":"\u003cp\u003eThis is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52930023883061,"sku":"EB_BM1000_L12-01_DUBAI","price":210.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781138190429-1.jpg?v=1789403379","url":"https:\/\/kinokuniya.ae\/products\/9781138190429","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}