{"product_id":"9781138394490","title":"Marketing and the Customer Value Chain : Integrating Marketing and Supply Chain Management","description":"\u003cp\u003eThis book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52930182807861,"sku":"EB_BM1000_L15-04_DUBAI","price":240.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781138394490-1.jpg?v=1789403384","url":"https:\/\/kinokuniya.ae\/products\/9781138394490","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}