{"product_id":"9781138561410","title":"Marketing Management : A Cultural Perspective (2ND)","description":"\u003cp\u003eCulture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for marketing students, lecturers and managers.\u003c\/p\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":52929706524981,"sku":"EB_BM1000_L12-01_DUBAI","price":276.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781138561410-1.jpg?v=1789403388","url":"https:\/\/kinokuniya.ae\/products\/9781138561410","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}