{"product_id":"9781292205021","title":"Selling and Sales Management (11TH)","description":"\u003cp\u003eOver the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area.\u003c\/p\u003e\n\n\u003cp\u003e  \u003c\/p\u003e\n\n\u003cp\u003e This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that  differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.\u003c\/p\u003e\n\n\u003cp\u003e  \u003c\/p\u003e\n\n\u003cp\u003e New to this edition\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eNew case studies and practical exercises. \n\u003cbr\u003eFully updated coverage of strategic selling and partnering. \n\u003cbr\u003eExpanded coverage of ethical issues. \n\u003cbr\u003eEnhanced discussion of the role of social media in selling. \n\u003cbr\u003eExpanded coverage of the management of sales.\u003c\/p\u003e","brand":"Pearson Education Limited","offers":[{"title":"Default Title","offer_id":52929460896053,"sku":"EB_BM1000_L11-04_DUBAI","price":441.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0971\/7773\/1381\/files\/9781292205021-1.jpg?v=1789403550","url":"https:\/\/kinokuniya.ae\/products\/9781292205021","provider":"Books Kinokuniya UAE","version":"1.0","type":"link"}